Juana Chomnalez
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Fragments

AI Film
Creative Direction
Visual Development

Fragments is a visual exploration of movement, atmosphere, and contemporary image-making through AI-generated video.

The project combines fashion, architecture, product imagery, portraiture, and urban environments into a sequence of interconnected moments. Rather than following a traditional narrative, the film focuses on rhythm, transitions, and visual tension between seemingly unrelated subjects.

Created as an experiment in AI filmmaking, the project investigates how generated imagery can be directed, edited, and sequenced to evoke mood and meaning. Each scene was developed through prompt design, visual curation, and motion refinement, treating AI not as an autonomous creator but as a creative tool within a broader art direction process.