I created Kiss Kiss as a hospitality brand built around the rituals,
aesthetics, and social culture of the modern martini.
Rather than starting with a logo, I began by defining a feeling. I
wanted the brand to capture the energy of late-night conversations,
memorable nights out, fashion editorials, and classic cocktail
culture while feeling contemporary and culturally relevant.
From there, I developed the entire identity system, including
naming, visual identity, typography, art direction, menus,
environmental applications, social content, and brand storytelling.
Every decision was designed to reinforce a world that feels
sophisticated, playful, and unmistakably feminine.
I also used photography and generative AI to build a visual language
capable of expressing the atmosphere of the brand across multiple
touchpoints. From editorial imagery and cocktail photography to
motion assets and environmental concepts, each piece contributes to
the same cohesive experience.
Kiss Kiss became an exploration of how branding can transform a
venue into something more than a place to drink. It became a
recognizable world with its own personality, mood, and visual
culture.
