For Bayer, I developed Hoy Elijo, a female health communication
platform designed to make conversations around sexual and
reproductive health more accessible, relevant, and approachable for
younger audiences.
I created the platform's communication system from the ground up,
defining its positioning, tone of voice, visual identity, color
palette, typography, content architecture, graphic assets, motion
language, and social media design principles. My goal was to
transform complex health topics into communication that feels clear,
engaging, and easy to navigate.
Beyond social media, I expanded the identity across multiple formats
and environments. I designed motion assets for digital screens
displayed in fitness centers, using concise storytelling and visual
communication to raise awareness around contraceptive choices and
encourage informed conversations with healthcare professionals.
I also led the creative development of Hoy Elijo's presence at
Avon's 2024 Breast Cancer Walk, translating the platform's visual
language into a physical activation. From concept development and
spatial design to production coordination, I helped bring the brand
into a live environment where participants could engage with the
initiative in a more direct and tangible way.
Through Hoy Elijo, I built a communication ecosystem capable of
moving seamlessly across social media, motion, and experiential
touchpoints while maintaining consistency, accessibility, and trust.
